We were at the brewery last week, it was a blast! My suggestion to you would be to have some sort of frequent patron program, like if I come to the brewery and bring 10 friends, then I can a free beer or something. Here is my group below.
You have a lot of options here. We suggest that a brewery either put a welcome video here or some photo and then a message on why it is important to join the fan page such as:
Then you might want to put a little bit about the story of SweetWater here. You could put tour information here, or upcoming events, link to your Facebook Fan page, Twitter page, etc. This is a blank slate of possibilities.

We were at the brewery last week, it was a blast! My suggestion to you would be to have some sort of frequent patron program, like if I come to the brewery and bring 10 friends, then I can a free beer or something. Here is my group below.
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Its the b est beer in the world!
Fantastic!
A fine beer!
Really great!
It is sooo great!
Love it! Sooo much!
Toll!
Nice!
Loving it!
Love it still!