Breweries

BreweryFans.com enables a brewery to track where their fans live and want their beer. This data can be used to sell into specific retail accounts faster, easier and more efficiently.

What is BreweryFans.com all about? Data

Our software captures geographic data, gender information, what beers your fans have liked and not liked, and where your fans are requesting your beer. A brewery can then use this data to:

See the top retail accounts where your fans want your beer
See the top cities where fans want you to distribute next
See how many fans live within a 20-mile radius of accounts you are targeting
Email just those fans around a targeted retail account (which shows demand and is free advertising for the bar or store - Now that is powerful!)
See a chart showing which beers your fans like and dislike (by male vs. female, of course!)

AND YOU ALSO GET:
A weekly email summarizing this data to send to your entire staff and distributors
Ability to print customized sales data sheets for any account, ZIP code, or city to drive new sales
Advertising on the front page of BreweryFans.com, which has close to 75,000 page views per month
Your beer brands promoted to the top of all our bar and beer store beer lists

To walk through a demo of a brewery's reports and tools and see what a paying client brewery sees when it logs in, please play the video below.

How do you get my fans to sign up on your site? Loyalty

We have developed a 10-step program to drive your most loyal fans to sign up on your BreweryFans.com fan page. I know, it sounds like a diet plan, and well, it can be similar in that we are very disciplined to move through all 10 steps. If all 10 steps are achieved, we can guarantee recognizable results. Here are the 10 steps we go through to ensure your fans are on our site (fans will join because they are loyal to your brands and want to see you successful):

1. Your goals: We work with you to define your goals (Some breweries want to sell merchandise in addition to more beer, while others want us to focus on selling to females)
2. Pimp out your page: We design your fan page with photos, beer descriptions, links, and whatever else you want to make your fan page inviting and appealing
3. Don't reinvent the wheel: Most breweries already have fan channels on Facebook, Twitter, or an email newsletter. We craft a message for you to send to those channels inviting them to review your beers and request where they want your beers on BreweryFans.com/your-fan-page
4. Offline marketing: We print customized posters, table tents, business card handouts and shelf hangers for you to post around your brewery, at events, and in stores. We pay for these ourselves, no hidden fees here!
5. Cross-promotion: We give a brewery customized web buttons to put on their website and Facebook pages. You can also get a widget of where your beer is located to put on each of your beer pages. These cross-links improve your Google and search engine rankings. Google juice is good.
6. Time to analyze: At this point you should have close to 500 fans. So, we work with your staff and show them how to use our reports, charts, and data to drive new beer sales and meet your brewery's goals.
7. Distribution data: We can work with your distribution network to put your data on our site, which is also available on all mobile devices. We have worked with over 100 distributors so far and your fans and retail accounts can all post where to find your beer.
8. Beer forums: We post a message about your fan page to the top 10 beer forums on the web. This increases your visibility and brand awareness in addition to driving fans to your fan page.
9. Beer media: We send out a news release to the media in your area and our list of over 300 beer bloggers in our JustBeerNews.com database. That is awesome reach.
10. Don't reinvent the wheel round 2: We send a second message to your already existing marketing channels (Facebook, Twitter, email newsletter) asking fans to come to BreweryFans.com to respond to a survey or contest we help you design.

How do you gather data on your fan base now? Facebook, Twitter, BreweryFans

Most breweries see thousands of fans and potential customers come to their brewery or at beer festivals every year. These fans have spent time to find your brewery out of the hundreds of beers on the market today. That means these fans are loyal to you and you have strong brand presence. But, what do you know about those fans? How do you maintain a relationship with those fans? Here are a couple considerations to think about:

Facebook is a good marketing tool, but is very limiting for a brewery. You have no idea where fans came from, what beers they tried while visiting, and you can not send them a direct email message (Facebook only lets you post on your fan page wall, that is it!)
Twitter is a good way to send quick updates, but it is a tool to push out a message, not learn about who is receiving your messages.
BreweryFans is focused on data that you can use to learn more about the fans coming to your brewery and seeking out your beer. You can see how far fans are traveling for a tour, you can better understand what beer styles fans like by demographic, and you can send targeted, personalized email messages to all your fans or to specific segments. This enables you to keep stronger bonds and use your fan data to sell more beer where your fans live.

How does this help drive sales of my beer? Minimize guesswork

We understand that it is awesome to see a map of where my fans live and see a list of where people are requesting my beer, but you need to know how this sells more beer for a return on investment. Here are the ways you can use our data to drive new sales quicker and easier:

You will get a weekly email of the top 25 retail locations where there are 15 or more fans requesting your beer. You can then call each of these accounts and send them information about your beer and brewery.
You can prove to retailers there is demand and email all fans within a 20-mile radius if that retailer carries your beer. Honestly, what retailer wouldn't do that?
We take the guesswork out of which retailers you should target first. We let you focus in on retail accounts where your time will have the most bang for the buck.
You can use fan data to present to distributors. Let's say you have 300 fans in Dallas. You present that data to a Dallas-area distributor and say, "You should carry my beer because I have fans that want it and you should push my beer because I can email just those fans to purchase when it is available."
Your distributors can print off customized sales mapping sheets to bring in to accounts to convince them to try your beer or to give it better shelf space.
Nothing out there offers what we offer, plain and simple.

The return on investment for the above sales tactics is significant. All you have to do is sell one extra keg per month and that has paid back the cost of BreweryFans.com. We feel you could easily sell much more than that because of our tools!

How much does this cost? Not Much

We have three pricing tiers. One for small brewing operations (less than 3,000 barrels per year), one for medium brewing operations (3,000 to 9,000 barrels per year), and one for large brewing operations (more than 9,000 barrels per year). All you have to do is write us or call us and we can discuss our low monthly fees. We are nice guys, promise!
If you would like to contact us to set up a call, shoot us an email at jon@breweryfans.com. If you need to fax us a signed contract, then send it to 202.379.9809

Want to hear from some of our clients? No problem

Watch Hugh Sisson, Owner of Heavy Seas Beer in Baltimore MD, discuss the value of being a BreweryFans.com client!

"I originally decided to work with Jonathon and BreweryFans.com to put our distribution data online, but I soon realized that BreweryFans.com is much more than that. We are excited to use their tools to quickly see where fans want our beer."
~ Mark Henderson, Owner, Lazy Magnolia Brewing

"What I was most interested in was having a connection to our fans so that they could help us see where our beer is being sold. They also give us great marketing in the midwest and will help us determine which states to expand into first, which is always a challenge."
~ Joe Prichard, Owner, Choc Beer

"We first learned about BreweryFans.com at the Craft Brewers Conference in Chicago. We were impressed by their reporting tools and their ability to help build up a fan base for us so when we are ready to start distributing we already know where to begin to sell. Since we are a brewpub we are also excited about their ability to advertise our events to their users and drive traffic to our restaurant."
~ Steve Crandall, Owner, Devil's Backbone Brewery

"BreweryFans.com will save us a considerable amount of time. We constantly have fans calling us asking where they can find our beer and when we are going to expand to their city. We were having to look up a distributor in their area and send them contact information, which takes a lot of time per month. Now, we point them to our BreweryFans page to request where they want our beer and to find where to purchase our beer, it is great!"
~ Fritz Rahr, Owner, Rahr Brewing

"We spend a lot of energy promoting our events and beer dinners to our Twitter fans and Facebook fans. It is hard to tell the return on investment though when we participate in beer festivals and beer dinners. Now, with our BreweryFans reporting tools we can see how many people join our fan page from around those event areas, then we can contact just those fans to thank them and request our beer in their area."
~ Hugh Sisson, Owner, Heavy Seas Beer

"BreweryFans.com is the future of the small craft brewing industry. They are focused on helping us sell more beer and using our fan base for more than just announcing events. Our fans are loyal and will help us do just about anything, so BreweryFans lets our fans tell us where they want our beer and then we can use that data to persuade new bars to try our beers since we are so new. It is always hard to answer the question of why should I carry your beer, now we have a good answer, because our fans want it, look at this map from BreweryFans.com!"
~ JD Merryweather, Sales & Marketing Director, COOP Ale Works

"As we expand our styles and brands it is critical for us to better understand our fan base. Facebook and other social media are great for reaching people, but that is the limit of their benefit. BreweryFans.com allows us empower our fans to tell us where they want our new styles and we can use that data to more effectively target bars to convince them to carry our draft lines."
~ Eulan Middlebrooks, Sales & Marketing Director, Florida Beer Company